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Japanese media: China's "purchasing" reduces the brightness of Japanese department sto

  • Source:China News Network
  • Release on :2019-03-08
Japan's "Chinese Herald" published an article saying that on March 1, Japan's major department store groups released their sales in February. Affected by the Chinese New Year holiday in early February, the sales of duty-free goods for foreign tourists increased sharply, which boosted the sales performance of department stores as a whole, and partly fell due to China’s implementation of the “e-commerce law” at the beginning of the year. Personal purchasing needs.

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The article is excerpted as follows:

The retail sales previously announced on February 1 showed that all Japanese department stores were reduced in January due to the impact of China's e-commerce law. Mitsukoshi Isetan decreased by 3.8% compared with the same period of the previous year, Takashimaya reduced by 2.8%, and Pacific Department Store decreased by 4.0%. Daimaru Matsuzaka Department Store reduced by 2.1%, and Hankyu Hanshin Department Store also decreased by 2.9%. The Hankyu store (Osaka Umeda store), which had been performing well before, also experienced a decline in performance for the first time in 26 months.
Among them, the three leading stores of Mitsukoshi Isetan (Isetan Shinjuku Main Store, Mitsukoshi Nihonbashi Store, Mitsukoshi Ginza Store), which has been steadied by the tax-free performance, fell 10.3%, and Takashimaya even Reduced by 15.1%. So what is the situation in February?

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Traced by the “Spring Festival Commercial War”, the sales of Daimaru Matsuzaka Department Store in February increased by 2.2% compared with the same period of last year. In particular, the sales of duty-free goods for foreigners increased by 17% year-on-year. Daimaru Shinsaibashi stores surged 29% year-on-year, and Matsuzakaya Nagoya Point soared 38% year-on-year, showing a brilliant performance. H2O Group, a subsidiary of Hankyu Hanshin Department Store, also increased its sales of duty-free goods in February by nearly 20% year-on-year. After the "explosive buying" for purchasing purposes has gradually calmed down, "the number of foreign customers who purchase various commodities like ordinary Japanese is increasing."
However, the impact of the reduction in “purchasing” still exists. Mitsukoshi Isetan Group’s department store in the metropolitan area saw sales of duty-free goods increased by 10.8% year-on-year in February, but the three flagship stores in Shinjuku, Nihonbashi and Ginza, etc., decreased by 3.3% year-on-year. Isetan Shinjuku is affected by the new e-commerce law.

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As the number of guests pursuing "purchasing" is gradually reduced, the changes in China's economic development prospects and the pattern of Chinese tourists visiting Japan will change the changes in Japanese consumption. After the end of the Spring Festival commercial war in February, Japanese department stores and retail businesses will usher in a real test.