Where did the shared bikes go?
2018-12-05 02:34:53 Source: Beijing Youth Daily
Since the beginning of this year, the number of shared bicycles in cities such as Shanghai, Guangzhou, Xi'an and Changsha has been significantly reduced, and citizens have experienced “difficulty in finding a car” and “difficult to brush a car”. In places outside the community, subway stations, shopping malls, etc., where there is a large flow of people and high demand for shared bicycles, there are fewer and fewer shared bicycles. It’s hard to see a shared bicycle, and I’m rushing to pick up the mobile phone to unlock the code. The result is either a faulty car or a serious rust on the bicycle. The words of Ms. Zhu, a citizen of Guangzhou, are very representative: In the recent morning and evening rush hours, there were very few bicycles shared around the unit. There were no bad, no more shared bicycles, and where did the shared bicycles go?
There are three main reasons why the number of shared bicycles in some cities has decreased significantly. First, since last year, many cities across the country have issued “no-going orders” to suspend the sharing of shared bicycles within the urban area. The reason why the “prohibition orders” were issued in various places was because many shared bicycle operators had previously unloaded large quantities of vehicles, resulting in the sharing of bicycles in public places such as roads, streets and other places, and the lives of citizens, the city environment and public transportation. It has caused a great impact and it has reached the point where it must be rectified. Second, some operating companies have neglected the management of shared bicycles. Many of the faulty vehicles failed to be repaired and restored in time, resulting in a gradual decrease in the number of shared bicycles. Third, some operating companies chose to exit the shared bicycle market due to poor management, weak competition, and business adjustment, resulting in a further reduction in the number of shared bicycles.
On the one hand, the increment is zero, and on the other hand, the stock is decreasing. In some cities, the number of shared bicycles has dropped sharply, and the public is “difficult to find a car” and “difficult to brush the car”. It is not difficult to understand. By clarifying the above reasons, we can find ways to keep a reasonable number of shared bicycles and alleviate the public's difficulty in finding a car and "difficult to brush a car". Some enterprises have withdrawn from the shared bicycle market due to poor management and other reasons. The government departments should urge enterprises to do a good job of returning user deposits and other after-care work. More importantly, the “forbidden vote order” should be based on the absolute prohibition of newly-added shared bicycles, and be based on dynamic factors such as changes in the actual number of shared bicycles and changes in citizens’ travel needs, and carry out scientific and effective dynamic management. The number maintains a level of “dynamic adaptation” with the needs of citizens' travel, so that shared bicycles can fully play the role of solving the “last mile” problem of urban traffic.
On the one hand, we must strictly control the amount of shared bicycles in the overall situation, and avoid re-entering the situation of shared bicycle flooding. On the other hand, flexible and powerful policy guidance should be adopted to encourage legitimate operators and well-managed operating companies to obtain more “points” through good market performance, and to use “points” in exchange for more vehicle delivery indicators (including permission The enterprise replaces some vehicles that are seriously damaged and cannot be repaired, and replaces them with new vehicle indicators. At the same time, there are bad records such as illegal operation and poor management, resulting in market disorder (shared bicycles are disorderly, dispatch is not good, maintenance is not timely). Enterprises, give corresponding "deduction points", and reduce the vehicle's vehicle delivery indicators according to the corresponding proportion.
Awards and penalties are an important means of dynamic management. In some places, they have been used in the management of shared bicycles under the background of the “ban” order policy, and some useful experiences have been explored. For example, based on the introduction of the “Implementation Rules for the Management of Shared Bicycle Operation Services (Trial)” and the “Measures for the Management of Shared Bicycle Operation Services (Trial)”, Kunming introduced third-party organizations to carry out evaluation of shared bicycle operation management, from vehicle performance (including intelligence). The lock status, etc., operation and maintenance scheduling, whether the parking is regulated, whether the vehicle is posted or not, and so on, the two consecutive evaluations of the operating companies in the market, the final result will affect the number of shared bicycles.
This kind of comprehensive evaluation of rewards and punishments is also a kind of “dynamic evaluation”, which helps the government functional departments to conduct comprehensive and rigorous dynamic management of the operating enterprises – encouraging companies with good performance to further improve corporate governance and improve management and services. Level, more proactively participate in market competition, win more market sales for themselves, and warn those underperforming companies to face up to their own problems, make timely adjustments or make up, and strive to occupy the proper position in the shared bicycle market. position. Enterprises that are repeatedly "deducted" and still unable to improve their management and services and cannot improve their market competitiveness will eventually be eliminated from the fate of being eliminated.
Where did the shared bikes go? The answer is in the hands of shared bicycle operators, but also in the hands of local governments and related functional departments.